Client:
Visit Shropshire / Shropshire Council

Brief:
To create a year-long visual campaign capturing the beauty, diversity, and charm of Shropshire — producing a full library of high-quality video and photography content for tourism, press, and promotional use.

Result:
Lush Films was selected to lead this major tourism initiative, curating and producing a comprehensive suite of editorial-style content that showcased Shropshire at its very best. From rolling countryside to bustling market towns, we travelled across the county to capture its most iconic locations and hidden gems.

We handled everything end-to-end — from scouting locations and coordinating shoots to casting models and directing lifestyle setups that felt both authentic and aspirational. The result was a vibrant, versatile collection of cinematic footage and imagery that now forms a central part of Shropshire’s promotional toolkit — used across press, digital campaigns, and regional PR to spotlight the county as a must-visit destination.